The Marketing Bureau

First Published on www.marketingmag.co.uk 

'Refresh Project' 

Pepsi’s corporate social responsibility (CSR) activity surrounding the BP oil leak in the Gulf of Mexico has been hailed as a benchmark by industry experts.

The activity, part of its Refresh Campaign, allows consumers to vote online, from 2 August, for ideas to refresh the Gulf. Read more >>

Frontline Experience & Wisdom From Someone Who Does It Everyday
By Albert E. Schindler
First Published on www.about.com

Good customer service is the bread and butter of your business. For instance, I paint outdoor signs and create various types of indoor/outdoor promotionals for people in our small town. I’ve been at this business now for over 20 years. I rarely advertise, yet I enjoy about 80 percent of our town’s sign and display business. How do I do it? Read more >>

First Published on www.marketingmag.com.au

Research company, Ovum, has predicted that cash is to remain the primary method of retail payment by volume in the coming years. Read more >>

There is only one place money comes from – customers. So, everything your business is, says and does must be geared towards that source.

That was the message delivered in entertaining fashion by The Marketing Bureau CEO, Brian H Meredith, to a full house of more than 130 people at a free marketing seminar in Silverdale’s Rotary House last week. Read more >>