The Marketing Bureau

How sales readiness moves you 'up and to the right'  
By Mark O'Connell
First Published on www.btobonline.com

A quick glance at virtually any business' goal chart reveals the true definition of success: It's up and to the right. It's the same for everyone, and everyone wants to get there quicker, easier and more often. In business, the destination never changes; but, ironically, successful companies are always in a state of change.  Read more >>

...."Cheap" Is Now A Badge of Honour
First Published on knowledge@wharton  

Sandy used to eat lunch out five days a week, indulge in premium cable on-demand and duck regularly into Starbucks for $4 coffees. Then the recession hit, and business at the jewelry boutique she had just opened tanked.  Read more >>

From Sun Tzu. The 72nd in a series of collections of useable quotations to make you look really smart in your next presentation or report.     Read more >>

By Amielle Lake
First Published on www.imediaconnection.com

The marketing community has an infatuation with fans -- that is, the kind of fan that simply clicks a button on Facebook. Some now believe the bloom is off the rose. I concur. Roughly 70 percent of Facebook users say that they do not want to be advertised to by businesses that they are fans of. So, why lust after something that won't pay?  Read more >>