The Marketing Bureau

by Rachel Fielding
First Published on www.mycustomer.com  

United Kingdom - The UK’s top etailers are struggling to engage customers with dynamic and relevant content, and a fifth of online retailers fail to communicate with customers over email at all, even after they have actively signed up to receive emails. Read more >>

by Matthew Dixon and Brent Adamson 
First published on hbr.org

"What's keeping you up at night?" This one question is probably asked by more sales people in a given day than any other. But while it seems innocuous — maybe even the right thing to ask a customer — it's a question that simultaneously prevents sales while also destroying customer loyalty. Read more >>

(And Why You Aren't Getting The Results You Expected)
By Andrew Haddleton
First Published on www.im4local.com

I was having a chat with Brian Meredith of The Marketing Bureau (they are always fun and insightful). We were talking about the low levels of response people have on their websites and it inspired me to these thoughts. Read more >>

4 Ways To Create One In Your Company
Posted by George F. Brown, Jr
First Posted on www.mycustomer.com

From researching his book CoDestiny: Overcome Your Growth Challenges by Helping Your Customers Overcome Theirs, George F. Brown, Jr explains the four lessons that have contributed to firms having been successful in creating an organisation-wide customer-facing culture.  Read more >>