The Marketing Bureau


Specialist Marketing & Communications Resourecs

03

Oct

Quotations. From Dale Carnegie


From Dale Carnegie.
The 71st in a series of collections of useable quotations to make you look really smart in your next presentation or report.    Read more >>

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03

Oct

Selling Is Not About Relationships


by Matthew Dixon and Brent Adamson 
First Published on hbr.org 


Ask any sales leader how selling has changed in the past decade, and you'll hear a lot of answers but only one recurring theme: It's a lot harder. Yet even in these difficult times, every sales organization has a few stellar performers. Who are these people? How can we bottle their magic? Read more >>

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03

Oct

Keeping Your Staff Happy


How One Small Bank Keeps Its Staff Among The Happiest In Europe

By Susanne Gargiulo
First Published on
cnn.com

(CNN) -- For nearly a decade, a Danish bank has been recognized by the Great Place to Work Institute as one of the best small to medium sized companies to work for in Europe. Situated near the quiet coastline on the island of Fyn, Middelfart Sparekasse has an unusual approach to people management that experts say is worth noting. Read more >>

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29

Sep

CEOs Must Model The Behaviour....


....For Creating Societal Value

by Roger Martin
First Published on
hbr.org

CEOs can use both signals and systems as powerful levers in tilting the focus of their company toward long-term societal value creation — which will take care of their shareholders perfectly well. Read more >>

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