The Marketing Bureau

...and Thought We’d Share With You

An irregular and random posting of things in the world of business and marketing that all of us here at The Marketing Bureau like and want to share  Read more >>

Does Your Marketing Have a Warrant of Fitness?

It is our experience and observation that very few organisations ever undertake marketing audits. For an aspect of organisational investment that is as significant as marketing, this is a surprise and an ongoing concern. (After all, you wouldn’t drive your costly pride and joy for several years and many thousands of kms without ensuring it is regularly checked and serviced). Read more >>

By Steven DeMaio
First published on blogs.hbr.org

When it comes to pleasing clients, there's no substitute for high-quality work and a cooperative attitude. After all, that's what you're being paid for. But everyone knows that's not the whole story. As a self-employed worker, you have to distinguish yourself from other contractors in ways that go beyond the essentials, especially in a bad economy. Read more >>

By Gregg Satell

“The time has come when advertising has in some hands reached the status of a science. It is based on fixed principles and is reasonably exact. The causes and effects have been analyzed until they are well understood.”

That’s how Claude Hopkins unfortunately began his 1923 classic, Scientific Advertising, which has had an enormous effect on not just advertising, but the marketing profession as a whole. Read more >>