The Marketing Bureau

By Mitch Wagner
First Published on The CMO Site

Facebook this week introduced broad changes that will have significant ramifications for the way marketers can use the platform to reach customers. Here's what to look out for. Read more >>

New York—Internet ad revenue reached $14.9 billion in the first, up 23.2% over the first half of last year, according to a new report from the Interactive Advertising Bureau.  Read more >>

By Brian H Meredith
From the NZBusiness"Marketing Maestro" Archive
First published May 2005

In business or planning to be?   Then you know (don’t you?) that the marketing concept is at the centre of the business universe – businesses can survive (somehow) without just about anything except a sound appreciation and implementation of the marketing concept.   Are you in good shape then?  Read more >>

By Brian Flook
First Published on www.imediaconnection.com

When Johannes Gutenberg, a simple goldsmith and businessman from a small mining town known as Mainz, Germany, invented his printing press, he probably had no idea about the ramifications of his invention. The printed word wasn't new. His Gutenberg Bible wasn't even the first book ever printed using moveable type. The Chinese are believed to have done it nearly 400 years earlier. So why all the hype?  Read more >>