The Marketing Bureau

....About Growth
by Nilofer Merchant 
First Published on hbr.org

Finding that first market — a few customers willing to pay for your early product — is hard enough. But there's one thing that may be even harder. And that's finding the second market. Especially because companies are often so focused on protecting what they already have.  Read more >>

One Writer's Perspective
By Joe Love
First Published on www.newsletterwritingtips.com

We are living today in the Information Age where success and achievement depend on, not who you know, but how much you know. People today don’t want to be sold. They want information that will help achieve success in their personal and business life. People want and need information about their industry, competition, and new products and services. Read more >>

By Jon Vanzile
First Published on www.btobonline.com

Customer service and social media are like “peanut butter and chocolate,” said Paul Dunay, CMO of social analytics company Networked Insights. “They're meant to go together.” But that doesn't mean many companies are doing it right.  Read more >>

By Ariella Brown
First Published on www.thecmosite.com

When your company has made a mistake, offering a proper apology is not just the right thing to do. It can pay big dividends. Read more >>