The Marketing Bureau


Specialist Marketing & Communications Resourecs

20

Sep

Drop "Innovation" From Your Vocabulary


by Jack Springman 
First Published on
hbr.org

Type "innovation" into hbr.org and you will get nearly 4,700 results. For many ills, innovation is seen as the panacea — management's equivalent of motherhood and apple pie — and few would challenge its significance.  Read more >>

Comments
Post has no comments.
Let us know your thoughts
Captcha Image

19

Sep

NZ Consumers More Optimistic


First Published on  Read more >>
Comments
Post has no comments.
Let us know your thoughts
Captcha Image

19

Sep

A CMO's Guide To Finding Cash


By Scott Esmond
First Published on www.imediaconnection.com


Among all the painful business learnings driven by the recent economic challenges, the increased demands on CMOs to deliver measureable results and ROI on marketing dollars is one that is here to stay.  Read more >>

Comments
Post has no comments.
Let us know your thoughts
Captcha Image

19

Sep

Social Media For Dummies...


...(er, Busy Execs)

By Steve Tobak
First Published on BNET


Everybody’s buzzing about social media. Unfortunately, you’ve got a real job running finance, marketing, sales, or a whole damn company, which means you’ve got zero time to figure out how it fits into your business, organization, whatever, right? Read more >>

Comments
Post has no comments.
Let us know your thoughts
Captcha Image