The Marketing Bureau

This Experience Was Not a Gas!

When is a payment not a payment? When it is made with a credit card that the provider does not accept. If only they told us that at the time they accepted the card! Read more >>

First Published on www.mycustomer.com

UK - Nearly a third of shoppers have made major changes to their spending habits over the last seven months, with 'prudence' and 'economising' being the key watchwords of the day. Read more >>

By Michael Carney

Much of today's marketing is aimed at the younger end of the population. Popular trading demographics include 20-39s, 20-44s 18-39s or 18-49s. If your target audience is really skewing older, you'll daringly opt for those aged 25-54. Talk about covering all the bases.  Read more >>

Loosen Up Your Brand
by David Meerman Scott & Brian Halligan

The Grateful Dead carried the love of improvisation they put into their music into many aspects of their business as well—including their branding. Album covers, backstage passes, newsletters, and posters were adorned with rich graphics dripping with color, detail, and imagery. Read more >>