The Marketing Bureau

Business and Product Shortcomings May Be Costing in the Call Center
By Layne Holley
First Published on International Customer Management Institute

United States - Consumers are demanding better service more now than ever before and they're not shy about voicing their displeasure after getting bad service," says Angie’s List founder Angie Hicks. See what industries are racking up the complaints and why — and how this may be costing companies in contact center dollars. Read more >>

When Employees Behave Badly on Social Media  
By Mitch Wagner
First Published on The CMO Site

A maverick employee gets on social media and says something damaging to the brand. He complains about the boss, the working conditions, says something outrageously offensive, or undermines the business model. Welcome to your marketing crisis for the day. Read more >>

How to Resuscitate Your CRM Strategy
By Carolyn Bondi
First Published on www.mycustomer.com  

White coats on, stethoscopes at the ready – Carolyn Bondi talks us through the basic biology of CRM campaigns and provides her top tips for boosting your strategy. Read more >>

On Customers. The 79th in a series of collections of useable quotations to make you look really smart in your next presentation or report.     Read more >>