The Marketing Bureau

QR Codes & Social Media Have Little Impact for Shoppers
By Ted Mininni
First Published on www.marketingprofs.com

“As much as people embrace all things digital, they’re much fussier when they turn into actual shoppers. In fact, QR codes and social media have very little impact, according to new research from Catapult Action-Biased Marketing, a Westport Connecticut-based researcher.” Those are the opening lines of a recent Media Post Marketing Daily article, “Shoppers Spurn Social, QR Codes.” Read more >>

By Eric Anderson
First Published on www.imediaconnection.com

When iMedia asked me to write a piece predicting the top digital marketing buzzwords of 2012, I thought, "Sure, that's right in my wheelhouse." I don't claim to be a jargon rockstar, but at the end of the day, if you need to take your tech speak to the next level, I can help you skate to where the puck is going to be. But rather than trying to boil the ocean, I'm going to keep this thing at 30,000 feet and focus on the low-hanging fruit. Read more >>

By Brian H Meredith
From the NZBusiness"Marketing Maestro" Archive
First published December 2011

Question:  

Notwithstanding this prolonged economic struggle in which the world is still engaged, how many products & services do you, in your professional and/or personal life, choose solely (or even primarily) on the basis of price? Think carefully. Answer honestly. Yes, I am aware of the “cheap is chic” trend that is prevalent right now but are you really a part of that? Read more >>

By Steven Howard  

Corporate reputations matter more than ever. And they have a major impact on the sales performance of brands and products. Read more >>