The Marketing Bureau

The greatest myth about “communication” is that it happened. The reality is that the act of engaging in a communications process does not, in and of itself, mean that communication will occur. Take a look at an example of this – “Memo Degradation” Read more >>

Failure. The 29th in a series of collections of useable quotations to make you look really smart in your next presentation or report. Read more >>

A Heartfelt Plea
By Brian H Meredith
From the NZBusiness Magazine"Marketing Maestro" Archive.
First published February 2005

I have a heartfelt plea that goes out to every business and organisation in our wonderful country that, if heard and heeded, will, I promise you, achieve untold good for us all. My plea is, simply this – do sweat the small stuff – sweat it big time. Read more >>

Why Marketers Need a Multi-Disciplinary Approach
First Published on knowledge.smu.edu.sg

Apple's recent launch of the iPad was met with much hoopla. When the product was first announced in January, some critics called it “underwhelming”, even “stupid”, while for the others, the brand could do no wrong. Nevertheless, Apple was entering into a new product category and analysts were in two minds about how it would fare. On the one hand, the iPad seemed like a larger version of an older product, the iPod Touch. On the other hand, it seemed to offer a more immersive experience because of its larger screen. 

Be that as it may, more than 500,000 iPads were sold within the first week of its launch. Read more >>