The Marketing Bureau

Building Businesses That Turn Entire Industries On Their Heads
By Krishna 'Kittu' Kolluri
First Published on www.fastcompany.com

As an entrepreneur turned VC, I’ve never been particularly interested in incremental, evolutionary improvements to an existing business model. Yes, sometimes a better mousetrap is what’s truly needed, and from that need springs improvements in technology, products, or services that lead to a very viable business. But it’s not what gets me up in the morning, or what keeps me up at night. Read more >>

by Andy Molinsky 
First Published on hbr.org

Picture this: You are at a networking event and see across the room a potential employer from a company you're interested in. You walk over to that person, look him in the eye, and say the following: "Hello, I noticed that you're from IBM. I'm very interested in IBM and would love to give you a sense of my background." Read more >>

By Mitch Wagner
First Published on The CMO Site

United States - BP and Goldman Sachs were among the brands that improved the most in the eyes of American consumers in 2011, according to a study by YouGov, which studies brand perception. Read more >>

By Christina D'Airo
First Published on International Customer Management Institute

United States - Zappos responded to an online hacker by temporarily shutting down all call center phone lines and directing customers to contact them via email. The center’s service level record won't take a hit, but will customers settle for longer response times if the quality is there? Read more >>