The Marketing Bureau

We think these are three words that should be present (and often aren’t) in the philosophy, values & vocabulary of any business or organisation. From the day that we breathed life into The Marketing Bureau Ltd., (19 years ago) we have been guided by the remarks of Daniel T Scott and we strive to reflect his thoughts in all that we do.... Read more >>

....Just a Bank That Knows Its Place.
By Deborah Hill Cone
First Published on www.nzherald.co.nz

ASB Bank's new campaign to appear personable fails to impress Deborah Hill Cone who detests the pseudo compassion and empty compliments.  Read more >>

or Let’s Go Light Up The World?
By Brian H Meredith
From the NZBusiness Magazine"Marketing Maestro" Archive.
First published November 2010

If New Zealand business were ice cream it would be vanilla.   If it were coffee it would be a single shot latte.   If it were a car it would be a five year old Toyota Corolla (although not quite as reliable).   And if it were a colour it would be, well, almost colourless (is there a name for that colour?)   And is there anything wrong with vanilla, single shot lattes, 5 year old Toyota Corolla’s and an almost colourless unnamed colour? Read more >>

Accountants . The 47th in a series of collections of useable quotations to make you look really smart in your next presentation or report.    Read more >>