The Marketing Bureau

How U.S. Brand Panera Found Success in a Down Economy
First Published on knowledge@wharton  

United States - Stroll into any Panera in the country -- whether it is in Portland, Ore.,or Portland, Maine, St. Louis, Mo. or St. Augustine, Fla. -- and the setting is the same: a wide-open airy space with stylish light fixtures, walls painted in rich red and yellow hues, an assortment of cushy, upholstered seats and perhaps a gas fireplace.  Read more >>

by Umair Haque
First Published on hbr.org

What if your business isn't just fundamentally ill-equipped to survive and thrive in the 21st century — but is actually unequipped for it? Read more >>

...In 6 Easy Steps
by Kent Lewis
First Published on www.imediaconnection.com

I’ve worked at nine agencies in my career. In that time, I’ve provided marketing support for literally hundreds of clients of all sizes and shapes. Based on the relatively large sample size, I’ve noticed a distinct pattern: companies that treat their agencies as strategic partners are dramatically more successful in achieving marketing objectives than those that treat the agency as just another vendor.  Read more >>

by Richard Evans
First Published on www.mycustomer.com  

Richard Evans looks at three ways that email marketers can capitalise on the growth of social communication mediums. Read more >>