The Marketing Bureau


Specialist Marketing & Communications Resourecs

27

Apr

Marketers - Stop Obsessing About Technology


By Brian H Meredith 

Adopting a “digital mindset” is not going to deliver sudden miracles. The only sure way to succeed in the long-term is to understand what people really want – get to know their attitudes, behaviours and motivations; their hopes, dreams and fears – and then learn how to deliver value in the context of those peoples’ daily lives.
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16

Oct

Diversity..............



.......Needs To Be More Than Skin Deep

By Rebecca Coleman, Marketing Magazine

UK's marketing - and the world at large - continues to face rapid change, marketers will need to reframe the issues of diversity and inclusion, transitioning from a moral matter of representation to a problem-solving necessity. Time for the #DiversityRevolution, writes Rebecca Coleman.
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29

Sep

The Great Digital Ad Swindle



The digital ad business is drowning in a swathe of corrupt practices, writes Andrew Pemberton, Director, Furthr.
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28

Sep

Build It & They Will Come. Or Will They?



By Brian H Meredith

Some years ago, as I walked briskly through the suburban wilderness of the Albany Supa Centre (as it was initially called) on Auckland’s North Shore (and I was walking briskly - no-one in their right mind would want to spend a moment longer than necessary in this wasteland of tin sheds and concrete hangers posing as superstores) , the words of Bill Bryson* came to mind:
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