The Marketing Bureau

by Kathryn Minshew  
First Published on hbr.org

It's happened to every founding CEO. You're in a meeting — with fellow founders, potential partners, VCs, or even just friends — and you're asked that simple question that often feels like the hardest one: "How are things going?" Read more >>

By Michael Olquin "
First Published on inc.com

Why you should build a relationship with third-party influencers to gain traction within the consumer marketplace. Read more >>

By Geoffrey James
First Published on inc.com

First time e-mails to potential customers must be short and make it easy to move to the next step Read more >>

by Mitch Joel
First Published on hbr.org  

What if your ideas didn't matter? For senior marketers, it is a very humbling thought. What if your ideas, your thoughts and even your experience as a trained marketing professional didn't amount to a hill of beans in terms of the brand's actual advertising performance? What if everything you have been bringing to the table could be debunked with a simple multivariate testing regimen? What if, in short, what your company really needs is not a marketer, but a data scientist?  Read more >>