The Marketing Bureau


Specialist Marketing & Communications Resourecs

25

Aug

Etiquette. A Vital Marketing Tool



By Brian H Meredith
First Published in NZ Business Magazine

As the world of marketing thinking and practice becomes increasingly chaotic, it is easy to forget that, at the core of effective business relationships are some good, old fashioned rules that, in themselves, have a very real marketing effect.
 Read more >>

Comments

Let us know your thoughts
Captcha Image

20

Aug

Where Does My Money Come From?



By Brian H Meredith

The customer is the only place the money comes from.

Period.

There is no other source of income that a business receives other than sources who have to be repaid (banks, finance companies, shareholders etc.)

So, a business establishes itself in order to make a Profit. The top end of that process relies entirely on income from customers. No customers, no money.

Period.
 Read more >>

Comments

Let us know your thoughts
Captcha Image

19

Aug

Data. Is The Juice Worth The Squeeze?



By
Rupert Staines.
First Published on www.marketingmagazine.co.uk


Data is the greatest thing to happen to marketers. Data is killing the creative industry. The topic increasingly polarises opinion, so RadiumOne's European MD Rupert Staines explains how marketers can navigate this tricky course to maximise the upside and minimise the down. Read more >>

Comments

Let us know your thoughts
Captcha Image

18

Aug

A Marketers Whinge



by Brian H Meredith

Banks have large, costly marketing departments. They develop campaigns that make impressive promises to customers and potential customers that they too often fail to deliver. Read more >>

Comments

Let us know your thoughts
Captcha Image