The Marketing Bureau


Specialist Marketing & Communications Resourecs

13

Apr

Working Weekend?


By Francesca Gino and Bradley Staats Published on hbr.org
If you are like us, you often find yourself working on weekends and are criticized by somebody (your spouse, a friend, a colleague) who thinks there is something inherently wrong in spending some time over the weekend on work-related activities. Do they have a point?  Read more >>

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12

Feb

Why Strategy Execution Unravels....


....And What To Do About It.

By Donald Sull, Rebecca Homkes and Charles Sull
First Published on hbr.org
March 2015


Books and articles on strategy outnumber those on execution by an order of magnitude. And what little has been written on execution tends to focus on tactics or generalize from a single case. So what do we know about strategy execution? Read more >>

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03

Feb

Most Marketing A Waste of Money



HOW WE CAN HELP YOUR BUSINESS SURVIVE AND THRIVE


It is worthless in the absence of a true market orientation. Given the reality that any business or organisation is, at its core, a marketing organism, then a market orientation is the only orientation that offers the potential for optimum performance. Read more >>

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03

Feb

CSR - Better Business. Better Society.


By Brian H Meredith

First Published in NZ Business March 2014

CSR – Corporate Social Responsibility – is a term first coined many years ago and has become an established three letter acronym in corporate-speak. But what does it mean? Is its’ vital role in business existence and performance fully understood? And is the belief/philosophy of CSR limited only to “Corporates” or is the philosophy relevant to any business of any shape, size or colour? Read more >>

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