By Chuck Boyce
First Published on www.marketingplaninfo.com
Throwing together a marketing budget is easy but if you really want to ensure the success of a new enterprise you will take the time to do your homework and create a marketing budget that doesn’t just look good on paper but will really maximize your resources and revenues. Let’s take a look at a few tips for creating a great marketing budget
1. Using The Right Tools
You can start scratching out your marketing budget on a paper napkin but getting to know Excel or another similar spreadsheet program which will allow you to insert calculations and quickly make adjustments to analyze their impact will make things go much smoother.
2. Grand Opening
Don’t forget that in addition to your regular monthly marketing you are going to want to kick off your new business with a bang. So plan some extra funds for making a splash when you launch your new enterprise.
3. Ongoing Marketing
Recognize that many forms of marketing only really begin to show their real potential after several months in play. Also don’t bet everything on your first marketing initiative. So make sure that you budget enough to keep your marketing going for at least the first 3 months.
All marketing is cyclical. What worked well 2 years ago may be overly saturated right now. Though what wasn’t working 5 years ago may be producing great results right now. So don’t put all of your eggs in one basket but also recognize that spreading yourself too thin can also yield your marketing efforts ineffective. It is better to focus your efforts on a few channels to make sure that they are really effective.
5. Factor In All Related Costs
When creating your marketing budget make sure that you factor in all costs involved. This includes design and man hours that you have to put in as well as the labor costs associated with taking inquiries and closing business.
6. Maximum ROI
There are many marketing ideas that work today but in order to be a leader in your industry you must constantly be demanding the maximum ROI on your marketing budget. What will yield not just the most traffic and number of leads but the most closed transactions and profits.
7. Budget For Testing
There is now endless marketing advice to be found online. Some of it good and a lot of it worthless. Some will work for your business, some won’t. So budget for testing, it will be the best money you spend.
Chuck Boyce is known as "The Independent Executive". After achieving success quickly in the corporate world he decided to step off of the corporate ladder and make his business work for him instead of the other way around. He is now dedicated to helping other entrepreneurs and business owners that have decided to jump off the corporate ladder.