The Marketing Bureau

Specialist Marketing & Communications Resourecs



An Ethical Dilemma

Here's a dilemma for you...what would you do? It is not, strictly speaking, a business based ethical dilemma but it is one that we think you should think about very carefully. After all, ethics are an ongoing issue of concern in business and this may well give you some insight on your own position on this important matter. So here goes.....


Only one question, but it's a very important one. Please don't answer it without giving it some serious thought. By giving an honest answer you will discover where you stand morally. The test features an unlikely, completely fictional situation, in which you will have to make a decision.

Remember that your answer needs to be honest, yet spontaneous.

You're in Florida...In Miami, to be exact... There is chaos around you,caused by a hurricane and severe floods. This is a flood of biblical proportions. You are a photo-journalist working for a major newspaper caught in the middle of this great disaster. The situation is nearly hopeless.

You're trying to shoot career-making photos. There are houses and people swirling around you, some disappearing under the water. Nature is showing all its destructive fury.

You see a man in the water; he is fighting for his life, trying not to be taken away with the water and debris. You move closer. Somehow the man looks familiar.

Suddenly, you know who it is... it's George W. Bush!

At the same time you notice that the raging waters are about to take him under, forever. You have two options. You can save him or you can take the most dramatic photos of your life. So, you can save the life of George W.Bush, or you can shoot a Pulitzer Prize winning photo, documenting the death of one of the world's most powerful men.

Now, here's the question (please give an honest answer):

Would you select colour film, or rather go with the classic simplicity of black and white?


Let us know your thoughts
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