As we all prepare to get stuck into another new year, our CEO, Brian H Meredith, has written an Open Letter to Chief Executives, Managing Directors and General Managers on a matter (or, perhaps, more accurately, a perspective) that we believe should be at the forefront of business and organistional thinking in 2010.
5th January 2010
To All CEOs, MDs and GMs
Total Marketing Effect Drives The Bottom Line
I would like to bring to your attention something that I believe every Chief Executive, Managing Director and General Manager needs to be conscious of – the concept of TME or Total Marketing Effect and its effect on your organisation’s bottom line.
Everything that your organisation does that is seen, felt, heard or otherwise experienced by your customers and potential customers has a measurable marketing effect on the organisation, positive or negative, but never neutral.
This, in turn, has a direct or indirect effect on the bottom right hand corner of your P&L.
What many people see as comprising “Marketing” (e.g. advertising, literature, sales promotion, PR etc) accounts for only a very small proportion of your organisation’s Total Marketing Effect. The rest is contributed by the rest.
We know marketing. It is our job to help ensure that a client’s TME (Total Marketing Effect) is optimised through isolating and tuning one, some or all behaviours which contribute to your TME and, therefore, to your P&L.
This might require a comprehensive marketing audit and resultant strategy development programme or perhaps nothing more than, for example, an Effective Presentation Skills or a Media Skills Training Programme for one or more key executives. The interventions we deploy are based entirely on a client organisation’s carefully diagnosed behaviours and can be major or minor.
If you are confident that your own organisation’s TME is optimal, then you are unlikely to need our services. If , however, you believe it is not, or you are unsure, then we should be meeting for an exploratory discussion on if and how my colleagues and I can do our job to the benefit of your P&L.
No high pressure sales pitches. No posturing marketing spivs. Just decades of proven marketing experience committed to making client organisations more successful.
The team and I at The Marketing Bureau look forward to the possibility of being able to contribute to your business or organisation delivering a stellar performance in the coming year.
Yours faithfully
Brian H Meredith
Chief Executive
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