The world is full of consultants in every sphere of business thinking and
practice. As Marketing Consultants, we particularly enjoyed this story which
might just take the heat off us in the Marketing profession! We'll be listening out for the groan!
A man walks
into a pet shop in Cambridge, the UK’s very
own "Silicon Valley", and is browsing around the cages on display.
While he's there, another customer walks in and says to the shopkeeper,
"I'll have a C monkey, please".
The
shopkeeper nods, goes over to a cage at the side of the shop and takes out a
monkey. He fits a collar and leash and hands it to the customer, saying
"That'll be £5,000". The customer pays and walks out with his monkey.
Startled,
the man goes over to the shopkeeper and says, "That was a very expensive
monkey, most of them are only a few hundred pounds. Why did it cost so
much?"
"Oh",
says the shopkeeper, "that monkey can program in C very fast, tight code,
no bugs, well worth the money."
The man
starts to look at the monkeys in the cage. He says to the shop keeper,
"That one's even more expensive, £10,000! What does it do?"
"Oh",
says the shopkeeper, "that one's a C++ monkey; it can manage object-oriented
programming, Visual C++, even some Java, all the really useful stuff."
The man
looks around a little longer and sees a third monkey in a cage on its own. The
price tag round its neck says £50,000.
He gasps to
the shop keeper, "That one costs more than all the others put together!
What on earth does it do?"
"Well,"
says the shopkeeper, "I don't know if it actually does anything, but it says
it's a Consultant."
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