We think these are three words that should be present (and often aren’t) in the philosophy, values & vocabulary of any business or organisation. From the day that we breathed life into The Marketing Bureau Ltd., (19 years ago) we have been guided by the remarks of Daniel T Scott and we strive to reflect his thoughts in all that we do....
“There are three virtues I have come to appreciate after 25 years.
The first is integrity.
Be honest and straightforward in your communications and demand the same from people you deal with. Otherwise, any relationship is doomed.
The second is the art of persuasion.
You cannot successfully command or demand, only persuade. Except for the simplest tasks, people must be motivated.
The third is simplicity.
A simple, elegant solution can be understood, developed and implemented. With each complicating factor, the probability of success diminishes exponentially”.
This is how we seek to manage our business for the success of all its Stakeholders.
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