Several purchasing experiences of the past few days have prompted us to share with you what we believe to be Marketing's 1st Three Questions.
If you are in business or planning a start up, it is vital that you ask yourself these questions pretty much before you do anything else and, in any event, before you commit any funding to any sales or marketing activity.
The questions are:
1. What Am I Selling?
2. Who Am I Selling It To?
3. Why The Heck Should They Want To Buy It Anyway?
Answering these questions will be a lot tougher than you might think at first glance but be assured that every skerrick of time and effort committed to trying to answer them will be time very well spent on your business.
If you'd like help with answering these questions and guidance on the role and context of the answers in your business and marketing planning, drop us an email
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