At The University of Auckland Business School
Short Courses at The University of Auckland Business School offer relevant, practitioner-focused business and management courses.
Brian H Meredith, CEO of The Marketing Bureau Ltd., has recently joined the faculty of Short Course Presenters, beginning with delivering the Marketing Management Short Course in November. In 2011, Brian will be delivering a further three Marketing related Courses.
BUILDING YOUR BRAND
Amidst much debate about the future of Brands and whether they are strengthening or weakening, the reality seems to be that they remain the most powerful asset that truly successful markets have. This Short Course will provide you with a detailed understanding of the Brand Concept and how to ensure that you can manage it to optimal effect in your business.
Wednesday, 27 Jul 2011 -
Thursday, 28 Jul 2011
8.30AM - 5.00PM
Location:
The University of Auckland
School of Business
Auckland City
Register/Learn More
CREATING A MARKETING PLAN
Marketing Planning is vital in any organisation. This Short Course will provide you with both a comprehensive and refreshingly straightforward approach to the concept of Marketing Planning together with a Step-by-Step Guide to developing those Plans.
Wednesday, 18 May 2011 -
Thursday, 19 May 2011
8.30AM - 5.00PM
Location:
The University of Auckland
School of Business
Auckland City
Register/Learn More
CRISIS – PROBLEM TO OPPORTUNITY
The Chinese ideogram for “crisis” is made up of two characters signifying “opportunity” and “danger.” This Short Course will provide you with techniques for managing crisis communications whilst also committing intellectual resource to identifying and exploiting opportunity that almost inevitably emerges from crisis.
Thursday, 28 Apr 2011 -
Friday, 29 Apr 2011
8.30AM - 5.00PM
Location:
The University of Auckland
School of Business
Auckland City
Register or Learn More
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