The Marketing Bureau

A satisfied customer is the best business strategy of all.
Michael LeBoeuf

All business success rests on something labelled a sale, which at least momentarily weds company and customer.
Tom Peters

Am I an Apple bigot? No. I can critique their products and their customer service philosophy. But overall, they do better than any other player.
Donald Norman

And our size: The company this year is going to be close to $50 billion, so if that's the case and you can continue to grow that fast, I would rather put my energies to solving customer problems and growing our business than worrying about integrating and laying people off.
Kevin Rollins

Any seeming deception in a statement is costly, not only in the expense of the advertising but in the detrimental effect produced upon the customer, who believes she has been misled.
John Wanamaker

As far as the customer is concerned, the interface is the product.
Jef Raskin

As regards this country, in which protection has always to some extent existed, it is the best customer that England ever had, and our demands upon her grow most steadily and regularly under protection.
Henry Charles Carey

At a car dealership, the person who sells the car is the hero, and also gets the commission. But if the mechanics don't service that car well, the customer won't return.
Roger Staubach

Bargain... anything a customer thinks a store is losing money on.
Kin Hubbard

Be dramatically willing to focus on the customer at all costs, even at the cost of obsoleting your own stuff.
Scott Cook

Because Microsoft seems to sometimes not trust customer choice, they salt XP with all these little gizmos and trap doors to get people to try Microsoft stuff. But the reality is that we're downloading more players than we ever have on a worldwide basis.
Rob Glaser

Bobby and I went through some old questionnaires about customer requirements for languages, then we compiled a new one and sent it out to a few dozen people we knew.
James Frank

Companies are starting to measure how effective their customer service is and trying to understand what they can do to improve the customer service process.
Sanjay Kumar

Courteous treatment will make a customer a walking advertisement.
James Cash Penney

Even if someone is already in your market space, ask yourself whether you can approach it from a different angle and thereby secure your own customer base.
Benjamin Cohen

Firms need to ensure that their ability to provide effective customer service keeps pace with their growth. If you're marketing your firm to new customers, you better be able to provide them service when they do business with you.
Arthur Levitt

I never trust an executive who tends to pass the buck. Nor would I want to deal with him as a customer or a supplier.
James Cash Penney

I talked about 12 to 18 months, and that's about reaffirming our foundation for sustained growth: getting the discipline back, getting the basics right, getting the customer focus back... so by the end of next year, I hope most of that's in place.
Jim Cantalupo

I'd just like to be treated like a regular customer.
Elvis Presley

If you can't turn yourself into your customer, you probably shouldn't be in the ad writing business at all.
Leo Burnett

If you make the customer a promise... make sure you deliver it.
Merv Griffin

If you work just for money, you'll never make it, but if you love what you're doing and you always put the customer first, success will be yours.
Ray Kroc

Innovation comes from the producer - not from the customer.
W. Edwards Deming

It is not the employer who pays the wages. Employers only handle the money. It is the customer who pays the wages.
Henry Ford

It is so much easier to be nice, to be respectful, to put yourself in your customers' shoes and try to understand how you might help them before they ask for help, than it is to try to mend a broken customer relationship.
Mark Cuban

It puts the provider in a situation of looking for ways to have someone else pick up a piece of the cost. As a result, every customer who has insurance ends up paying a 'hidden premium.' It simply adds to the health care cost burden.
David Obey

Like any small business owner, I experienced the pressures of building a company from the ground up - developing a business plan, balancing the books, meeting payroll and building a customer base.
Gavin Newsom

New Hampshire state government is a big customer for prescription drug companies. Just as businesses do, we should take advantage of the bargaining power we have as a big customer.
John Lynch

No one bill will cure the problem of spam. It will take a combined effort of legislation, litigation, enforcement, customer education, and technology solutions.
David Baker

One, we committed to put about 650 people in the field to focus totally on customer satisfaction.
Sanjay Kumar

Our business is about technology, yes. But it's also about operations and customer relationships.
Michael Dell

Our customer base is not necessarily a leader, an early adopter.
Lee Scott

Our DNA is as a consumer company - for that individual customer who's voting thumbs up or thumbs down. That's who we think about. And we think that our job is to take responsibility for the complete user experience. And if it's not up to par, it's our fault, plain and simply.
Steve Jobs

Our multiaccess approach will make the life of the customer simpler.
Jean-Marie Messier

Our new attitude is how can we put you in front of our customer.
Terry Semel

Pager companies are very much looking to provide new services to help them regain some of their customer base.
David Rose

People will buy anything that is 'one to a customer.'
Sinclair Lewis

Right or wrong, the customer is always right.
Marshall Field

Sam Walton's values are: treat the customer right, take care of your people, be honest in your dealings, pass savings along to the customer, keep things simple, think small, control costs and continuously improve operations.
Michael Bergdahl

So far, Indian companies have focused more on customer application. This needs to shift to packaged software for sectors such as banking and financial services.
Sanjay Kumar