Here at The Marketing Bureau we acknowledge and understand that SMEs (small to medium-sized enterprises) cannot “do” conventional marketing because of the limitations of resources which are inherent to all SMEs and also because SME owner/managers behave and think differently from conventional marketing decision-making practices in large companies.
Some of those factors are:
Most SMEs don’t drive every element of their business based on the simple reality that there is only one place the money comes from – customers (We know the dynamics and complexities of this reality and can help ensure that your business responds to and benefits from it)
Most SMEs don’t gain anything like maximum advantage from the concept or practice of marketing (Working in the business and not on the business is a common problem. We know how to turn that problem around)
Most SMEs believe that Marketing Specialists are out of their reach in terms of cost (The reality is that we are able to bring expertise and input at a far lesser cost than hiring even a half way decent staff member, let alone a qualified Marketing Manager)
Most SMEs have difficulty articulating what business they are in (drills or holes?), let alone developing and delivering relevant, compelling propositions to their market/s (We are skilled at doing precisely that and lifting our clients’ performance above the rest)
Most SMEs are lack consistency in their marketing communications (Mixed messages, inconsistent timing and sloppy branding will all cost you in the long run. We have proven techniques to avoid that)
Most SMEs cut corners with marketing and do things on the cheap. (You’d probably think twice about letting your neighbour’s kid fix the brakes on your new car, so why would you let him or her build a website for your business?)
Most SMEs don’t have a marketing plan or, indeed, any kind of plan. (They are not navigating their businesses, they are largely making it up as they go along)
Most SMEs give up quickly if a marketing activity doesn’t immediately set the cash registers ringing. (Marketing strategies must address short, medium and long term objectives – not just next week’s sales)
Most SMEs market at the wrong times. (They market when things go quiet and then stop when business picks up, which only makes things go quiet again. Every business has a sales pipeline which must remain full if performance is to be smooth over a week, month or year)
For a fraction of the cost of hiring an experienced marketing person on staff, The Marketing Bureau can provide you with ongoing, high-level marketing communications expertise. We can plan, implement, monitor, measure and revise marketing strategies that are designed to ensure your business optimises its business potential.
Our service packages for small and medium businesses always begin with a marketing audit. This provides a vital ’road map’ based on answering three key marketing questions:
Where are you?
Where do you want/need to be?
What do you need to do to get there?
Take a look at our team and then ask yourself how your business might fare with this expertise behind you for less than the cost of a Marketing Assistant. Then contact us for a no obligation chat.
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