The CEO is a keen golfer so you Sponsor the Pro Am Tournament, write a huge cheque for the provision of naming rights and a big marquee full of booze and grub. You invite a bunch of clients, prospects and suppliers and everyone has a ball. Most importantly of all, the CEO gets to play a round with the high profile Pro whose golfing career he has followed and admired for years.
And that’s how you do Sponsorship. Isn’t it?
Not any longer.
One of the most powerful positioning tools available to a business is Sponsorship. However, just what effective Sponsorship means and how it should be planned, developed and implemented to ensure optimal performance and return on investment is more sophisticated and challenging than ever before.
It is a strategy and a tool that can build and nurture powerful and long term Brand relationships for any type of business that uses it to maximum effect.
However, it is also one of the biggest budgetary black holes into which many businesses pour their hard earned revenue.
The reason is a simple lack of understanding of how to deploy the tool of Sponsorship in a way that is SMART (Specific. Measurable. Agreed. Realistic. Timetabled).
We have extensive specialist sponsorship expertise that enables us to work with clients to develop and implement sponsorship strategies that deliver optimal performance and returns through ensuring that the strategy…..
Is consistent with the existing Brand characteristics
Has a comprehensive set of SMART Communications and/or Relationship Marketing Objectives
Can be dovetailed into all other components of the marketing communications strategy
Allows the characteristics and values of the Brand to be enhanced and, further, be made to come alive in a compelling way
Provides a vehicle that can assist in leveraging key relationships with customers and prospects and that can achieve that in a planned and measurable way
Our team is experienced in designing, developing and implementing Sponsorship Strategies and Programmes in a wide range of settings including Formula 1, Olympic Games, Commonwealth Games, World Championship Boxing, Stadia Developments and 500cc GP Motorcyle Racing as well as the Arts, Entertainment and Cause Marketing
Contact us to discuss your Sponsorship requirements
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