The Vintry. A Wine Centre and Lounge Bar just an hour from Auckland and in the heart of the Matakana Wine Country.
Target market comprising strong visitor numbers in the region and a prosperous local community.
A delightful village setting. An elegantly designed interior. An immaculately presented environment (never seen so many sparkling bottles and glasses).
Professional, knowledgeable, warm & friendly staff.
The Vintry stocks and supplies only wine from the Matakana region. By the glass. By the bottle. By the case. Tasting trays.
Small selection of delicious food platters. Totally cool music.
Promoters of the Matakana Wine Trail offering a free map of the Trail including brief details of each Winery.
Weekly “Wine of the Week” slot on local radio and a personal visit by the week’s featured winemaker to the Matakana Twilight Farmers Market – meet him, taste his offerings, chat to Vintry Owner Nicki.
Without a doubt, one of the most impressive small businesses you will encounter.
The Point : The Vintry has a strong concept, a clear proposition and an impressive delivery of its offering.
Well conceived, well designed, well implemented and well promoted.
This business has clearly answered the 3 Key Marketing Questions:
What Am I Selling?
Who Am I Selling It To?
Why The Heck Should They Want To Buy It Anyway?
Not hard. You just have to do it.
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