Selected Extracts From Seth Godin’s* Blog By agreement with NY Times bestselling author and marketing guru, Seth Godin, we shall be posting occasional extracts from his Blog for your interest and edification. Enjoy this, the first such post:
The ipod isn't a pod
But the iPad is a pad.
Consistency matters.
The formula doesn't work in naming the iPad. We already have the "i" part, and we don't value the Pad part.
And, just as Apple blew it with the word 'book' (Powerbook led to Macbook because they didn't own the word power--IBM made them change it when the processor was changed--which led others using netbook, which they don't own at all), they can't own the word Pad either. Thinkpad is made by Lenovo, not Apple.
It's a mess. It's sloppy. It communicates nothing.
When in doubt, design like Apple but name like Procter and Gamble. Pringles anyone?
*Seth is a writer, a speaker and an agent of change.
Seth Godin
45 Main Street 3R
Hastings on Hudson, NY 10706
fax 914 674 4387
http://www.amazon.com/Seth-Godin/e/B000AP9EH0
http://feeds.feedburner.com/typepad/sethsmainblog
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