The Marketing Bureau

For 2012
By Mike Frey
First Published on www.thecustomercollective.com

While many things will happen in 2012 here are 7 that I think we’ll see and in some cases I really hope we’ll see. Read more >>

by Rachel Fielding
First Published on www.mycustomer.com  

United Kingdom - Less than a fifth of SMEs using Google AdWords recoup the cost of their investment, and the remaining 82% are either not recouping their cost in terms of online sales, or simply don’t know if they are or not.  Read more >>

by Helen Laird
First published on www.marketingprofs.com

Thanks to the Internet, many more promotional avenues are available to event organizers than ever before, all at a fraction of the cost of traditional offline media and much easier to track and measure. But how do you decide which avenue is best for you? Will it be the increasingly popular social media? Or perhaps a dedicated page on your website?  Read more >>

....Marketing
By Doug Edwards
First Published on www.imediaconnection.com 

The following is an excerpt from "I'm Feeling Lucky," by Doug Edwards. Edwards, former Google employee no. 59, offers a first-ever inside view of the titanic company. In this excerpt, Edwards discusses his attempts at formulating Google's marketing plan.  Read more >>