An oft neglected sphere of marketing communications is your own employees - they inevitably talk to colleagues, friends, family and associates in a huge variety of settings. But what are they saying? Are they delivering a message that helps build your Brand? Or are they taking bricks out of the Brand wall? How can you harness this significant communications resource in order that it sends the right messages to the right people and in a manner that serves everyone well? Steve McAbee offers a strategy.....
First published on www.imediaconnection.com Read more >>
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