First Published on www.marketingmag.co.uk
LONDON - In their quest to hardwire responsible practices into their marketing activities, brands are looking to outsiders for guidance on their products and campaigns. Read more >>
24
Aug
Getting a Second Opinion
16
Aug
Aussie Online Ads Exceed $2 billion
Australia - Online advertising expenditure in Australia has reached $2 billion, reported the Interactive Advertising Bureau (IAB) in the ‘Online Advertising Expenditure Report’. Read more >>
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Aug
MPs Push For Clampdown On Drinks Marketing
First Published on www.marketingmag.co.uk
LONDON - The long-awaited health select committee report on alcohol abuse has called for tighter restrictions for drinks marketing, including the introduction of a 9pm watershed for TV advertising, but has stopped short of calling for a blanket ban. Read more >>
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Aug
BMW 'Zero Emissions' Ad Banned
LONDON - A BMW print ad has been banned by the UK’s Advertising Standards Authority, after the car maker claimed that its Concept ActiveE vehicle produced "0% emissions". Read more >>
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