Marketing :: Investment or Overhead?
Most Marketing activity is a costly waste of money. It is worthless in the absence of a true market orientation. In a market oriented business, marketing represents an investment that generates an optimal return. Read more >>
Bad Profits vs Good Profits?
Is profit the only real measure of business performance? And if it is, is there such a thing as “bad profits” (versus Good Profits?). I contend that there most certainly is. And bad profits might sustain a business in the short or, even, the medium term. But in the long term, it is only good profits that will win the day. Read more >>
Put The Customer Second!
I watched “Undercover Boss” last night – the current UK series. The episode featured internationally known UK Fish & Chip restaurant chain, Harry Ramsden’s. It told an all too typical story of a business in decline and a staff that badly wanted to do well but were prevented from doing so by awful management. Read more >>
Life (and Marketing) Is Not Always About Price
It’s rare for people to purchase products & services based solely on price. This is true in both B2B (Business to Business) and B2C (Business to Consumer). So why is it so common for businesses to engage in such aggressive price promotion at the almost total exclusion of other propositions? Read more >>