The Marketing Bureau

Extracted, With Kind Permission,
From Seth Godin’s Blog

If we put a number on it, people will try to make the number go up. Read more >>

by Sarah Shearman
First Published on www.marketingmagazine.co.uk

United Kingdom - Manchester United is building its own branded global social network and media outlet, with the aim of targeting its international base of an estimated 350m supporters. Read more >>

....Real Time Brand Conversations, Says IBM
by Matthew Chapman
First Published on www.marketingmagazine.co.uk

United Kingdom - The majority of chief marketers admit they are not sufficiently aware of real-time conversations about their brands, according to an international study of more than 1,700 chief marketing officers (CMOs) by IBM. Read more >>

By James Rogers
First Published on www.btobonline.com

I still remember the first time it happened. I was interviewing a candidate for a marketing position, asking fairly routine questions. It was a pleasant, efficient exchange. Twenty minutes or so later, after I had mentally checked all the boxes, I was satisfied that the candidate was perfectly qualified. As I shook his hand and concluded the interview, I felt a pang of uneasiness in the pit of my stomach. In that moment, I knew I wouldn't hire him.  Read more >>