by Jessica Sanders
First Published on www.imediaconnection.com
When running a small business, it’s important to take advantage of every marketing avenue at your disposal. A media kit is a great way to get brand awareness and positive information in the hands of the press before a new marketing campaign. Because you deliver it to them you can control what is included and what isn't. Read more >>
How to Keep Yourself in an Editor's 'Most Wanted' File.
by Steven Le Vine
First Published on www.aboutpublicrelations.net
The first thing most people associate with Public Relations is often a press release. And that is no surprise. After all, press releases have been the most widely used tactic that PR professionals have employed in order to get their client’s message across in a timely and organized fashion. But has the effectiveness of the press release come to an end? Read more >>