The Marketing Bureau

It Can Make Or Break Your Business
by Tom Egelhoff
First Published on www.smalltownmarketing.com

When I moved to Bozeman, Montana, Spanish Peaks Brewery and Restaurant was a local landmark. Their Spanish Peaks beer was everywhere and their restaurant was thriving. Then they decided to explore moving to a new location and up scaling the restaurant. They contacted a friend of mine who does market research and rejected his proposal to do the research and feasibility studies because it was just too expensive. In less than a year they were out of business. Read more >>

By Brian H Meredith
From the NZBusiness"Marketing Maestro" Archive
First published January 2005

Whether it was the Sony Store assistant # 1 who said “They are on a Qantas flight arriving this afternoon and we’ll have it for you by tomorrow”. Or the Sony Store Assistant #2 who, on the same day, said “There’s no way you’ll have it until January”. Or the Sony Store Assistant #3 who said of each of those statements “Who told you that?”  Read more >>

How To Attract A Blizzard Of Clients With No Budget, No Advertising And No Connections  
By Johnathan Fields
First Published on www.freelanceswitch.com

United States : You can’t imagine how surprised I was to discover an incredible freelance marketing lesson while picking pumpkins with my daughter at a family farm in Pennsylvania last weekend. And, the story behind it is the key to building a giant client-base for your business in no time at all, without spending any money, placing any ads, hard-selling any people or working any connections. Read more >>

Wise Advice For Solo Business Owners
By  Robert Gerrish
First Published on www.flyingsolo.com.au

Schools have gone back and there’s a sense of quiet relief around the household. Particularly for the geckos in our garden. Here’s why.  Read more >>