The Marketing Bureau

By Trish Weston
First Published on www.flyingsolo.com.au
Australia’s solo & micro business community

Big Decisions are those once or twice a year ideas that blow into my business like a welcome breeze, bringing fresh perspectives and limitless possibilities.   They start out by masquerading as seemingly simple questions:

Maybe we could market it this way?
Perhaps I could take that direction?
I wonder if this would work better with a partner Read more >>

By Jill Porter  jillporter@me.com
First Published on www.businessblogs.co.nz

Yesterday I participated in a discussion on LinkedIn. It was started by Chris Barton , an entrepreneur from Sydney. Chris posed a question: “I am interested in discovering what is the greatest obstacle to success for small business owners. My thought is that is the isolation and loneliness associated with running a business. Any thoughts?”

I commented that essentially those weren’t an issue for me but my issue was more around getting my name and brand out there. I also said that whilst it is now happening it has taken longer than I thought. Colin Richman, owner of Icon Business Solutions placed the following comments under mine. I thought they deserved a wider audience so here they, per kind permission of Colin. Read more >>

By Jeff Smith jeff@boostbusiness.co.nz
First Published on www.businessblogs.co.nz
Small Business in New Zealand make one fundamental marketing mistake. They don’t systemise and treat their marketing like a well tested and well oiled machine Read more >>

First Published on www.marketingprofs.com

United States : Challenging economic times can serve as a catalyst for the entrepreneurial spirit and lead to the creation of much-needed new jobs: 69% more unemployed US workers started a business in 2009 than they did a year earlier, according to a report from TrendsSpotting. Read more >>