by Evan Hirsh and Kasturi Rangan
First Published on hbr.org
Not long ago the CEO of a company we know convened his top executives and asked them to look for new strategic growth opportunities, because revenue had stalled and the existing customer base was shrinking. He encouraged them not to be bound by the company’s history, the markets in which it already participated, the expertise of its people, or the assets it had in place. Instead he wanted them to identify new markets. “We’ve got to find some other way to extend our business,” he said. “I don’t care if it’s a stretch for us. We’ll find a way to make it happen.” Read more >>
By Brian H Meredith
From the NZBusiness"Marketing Maestro" Archive
First published November 2012
Question: How many products & services do you, in your professional and/or personal life, choose solely (or even primarily) on the basis of price?
Answer: I am pretty sure I am right when I speculate that your answer is “not many”. Read more >>