The Marketing Bureau

By Brian H Meredith
From the NZBusiness Magazine"Marketing Maestro" Archive.
First published October 2004

Growth (and the demand for it) must surely be one of the most omnipresent pressures facing managers today and it is a pressure which I have explored in this column before.

The solutions of the past are no longer adequate. Re-engineering to cut costs is less likely today than perhaps ever before — many companies have so little fat left to cut. Yet, more than ever, senior management is being pressured to grow their bottom line. In many instances, this is going to need more than simply adding to the product line or the services offered. Read more >>

By Brian H Meredith
From the NZBusiness Magazine"Marketing Maestro" Archive.
First published May 2008

I spend at least a couple of hours a week sitting in Air New Zealand’s Koru Lounges around the country waiting to board flights. It is an enlightening, if not an enlivening, experience. New Zealand must comprise some of the most boring, slovenly and uninspiring group of business air travelers in the known universe.  Read more >>

Yahoo! has signed up David Beckham as its first global sports ambassador, as it looks to gain momentum in its marketing tussle with Google.  Read more >>

The Nine Most Common Data Mining Techniques Used in Predictive Analytics
By Laura Patterson
First Published on www.marketingprofs.com
Predictive analytics enables you to develop mathematical models to help you better understand the variables driving success. Predictive analytics relies on formulas that compare past successes and failures, and then uses those formulas to predict future outcomes.  Read more >>