The Marketing Bureau

by Sohrab Vossoughi 
First Published on hbr.org

Sometimes it's useful to be reminded that a great strategy is only great in context. From the early 1980s and into the 90s, Sony's was great. Read more >>

Building Businesses That Turn Entire Industries On Their Heads
By Krishna 'Kittu' Kolluri
First Published on www.fastcompany.com

As an entrepreneur turned VC, I’ve never been particularly interested in incremental, evolutionary improvements to an existing business model. Yes, sometimes a better mousetrap is what’s truly needed, and from that need springs improvements in technology, products, or services that lead to a very viable business. But it’s not what gets me up in the morning, or what keeps me up at night. Read more >>

By Brian H Meredith
From the NZBusiness"Marketing Maestro" Archive
First published May 2011

Bill English recently announced the certainty of austerity measures being reflected in further significant downsizing of the public sector. Phil Goff responded with criticism of the government’s intentions, claiming it to be a result of the government’s failure to stimulate the economy. Read more >>

....By Budget Constraints and Cost Fears
by Cath Everett
First Published on www.mycustomer.com

Although corporate social responsibility activities can help to attract and retain customers and boost profitability, short-term budgetary constraints and cost fears are acting as a break on fulfilling objectives. Read more >>