The Marketing Bureau


Specialist Marketing & Communications Resourecs

23

Feb

Segment Migration. Where Did They Go?


Segment Migration: Where Your Customers Were, Where They Went, and Why

by Mark Klein, PhD

Understanding customer behavior is key to creating marketing campaigns that generate high response and revenue.  Mark Klein shares his knowledge and insights into this key aspect of marketing planning that deals with the core element of marketing practice – analysing, understanding and responding to human behaviours.

First Published on www.marketingprofs.com Read more >>

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23

Feb

7 Things Social Media Can't Do


By Denise Zimmerman


If you spend any time online you could be forgiven for thinking that the world of marketing now begins and ends at Social Media. As pervasive (and potentially effective) as this rapidly developing phenomenon is, is Social Media really the silver bullet for marketers looking to transform business performance?

First published on www.imediaconnection.com Read more >>

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21

Feb

Driving Marketing Action with Data


A 12 Step Guide
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Are you facing increasing pressure from your leadership team to justify your marketing decisions? Most marketers can no longer afford to make decisions based on intuition or gut feel. Today, making good decisions requires data. Data and technology enable marketers to act and react.

First Published on www.marketingprofs.com Read more >>

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10

Feb

TMB Featured Service Line :: Brand Audit


If marketing is at the centre of the business universe, then the Brand is at the centre of the marketing universe.

Every customer and potential customer has a relationship with your Brand – good or bad but never indifferent. This relationship does not simply influence purchasing behaviour, it dictates it. Your Brand franchise is the sum total of every tiny “behaviour” in which your Brand engages and each of those behaviours will either add to or detract from the relationship with your customer or potential customer. Read more >>

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