The Marketing Bureau


Specialist Marketing & Communications Resourecs

15

Mar

F1's Brand Challenge


LONDON
- New teams and line-ups will make F1 a force to be reckoned with this season, writes Joe Thomas.

First Published on www.marketingmag.co.uk

With Max Mosley out and two new teams in, when the season starts this weekend Formula One will begin a new era - one in which the sport could become even more compelling for brands. Read more >>

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23

Feb

Segment Migration. Where Did They Go?


Segment Migration: Where Your Customers Were, Where They Went, and Why

by Mark Klein, PhD

Understanding customer behavior is key to creating marketing campaigns that generate high response and revenue.  Mark Klein shares his knowledge and insights into this key aspect of marketing planning that deals with the core element of marketing practice – analysing, understanding and responding to human behaviours.

First Published on www.marketingprofs.com Read more >>

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23

Feb

7 Things Social Media Can't Do


By Denise Zimmerman


If you spend any time online you could be forgiven for thinking that the world of marketing now begins and ends at Social Media. As pervasive (and potentially effective) as this rapidly developing phenomenon is, is Social Media really the silver bullet for marketers looking to transform business performance?

First published on www.imediaconnection.com Read more >>

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21

Feb

Driving Marketing Action with Data


A 12 Step Guide
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Are you facing increasing pressure from your leadership team to justify your marketing decisions? Most marketers can no longer afford to make decisions based on intuition or gut feel. Today, making good decisions requires data. Data and technology enable marketers to act and react.

First Published on www.marketingprofs.com Read more >>

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