The Marketing Bureau

by Joan Schneider and Julie Hall
First Published on hbr.org

As partners in a firm that specializes in product launches, we regularly get calls from entrepreneurs and brand managers seeking help with their “revolutionary” products. After listening politely, we ask about the research supporting their claims. The classic response? “We haven’t done the research yet, but we know anecdotally that it works and is totally safe.” We’ve been fielding these calls for so long that we can often tell from one conversation whether the launch will succeed. Read more >>

By Brian H Meredith
From the NZBusiness Magazine"Marketing Maestro" Archive
First published March 2006

Short termism is short sighted and is destroying shareholder value. At best it drives sub optimal business performance and, at worst, it destroys businesses. Read more >>

By Nicholas Watkiss

There have been a number of books in recent years suggesting that successful business is like warfare, e.g.  Mark McNeilly’s “Sun Tzu and the Art of Business,” and likening business leaders to successful generals. But while both business and warfare require leadership, the type of leadership required is very different. Leadership in battle takes place in extreme conditions, but leadership in business and commerce is not a life or death struggle. Read more >>

First Published on www.gtms-inc.com

As many of you know, we are passionate supporters of strategic planning. We believe your sales and marketing success depends on it. We believe in a well-built strategy that tightly integrates the sales and marketing process and consistently communicates a company's position (who you are, what you do, and why you) in your market. And, we believe a strategy based on the knowledge your target market is not everyone, your product/service does not do everything, and you do have competition will win every time—especially when executed flawlessly, consistently, and as planned.  Read more >>