The Marketing Bureau

By Mitch Wagner,
Editor in Chief  The CMO Site

Old institutions can be slow to embrace new technology, and there are few institutions older than the Roman Catholic Church. So a recent message from Pope Benedict XVI was surprising for its nuance and insight into the Internet and social media. And the Pope's message is relevant to marketers.    Read more >>

Professor Michael Porter - Harvard Business School
Puts New Emphasis on Responsible Business Practices
First Published on www.workforce.com

With companies looking to rebound in 2011, a current Harvard Business Review article, titled “The Big Idea: Creating Shared Value,” suggests that corporate responsibility could be a boon, not a burden, for organizations seeking long-term growth. Read more >>

A Blog Post by Bill Taylor
on hbr.org

Ray Davis, president and CEO of Umpqua Holdings, is one of my favorite CEOs. That's not because he's brash, colorful, or combative — he's none of those things. But over the last 16 years, he's done something few leaders ever do. He's figured out how to stay ahead of the transformations in technology, markets, and culture that have shaken his competitors in the financial-services world, and built a brand that stands for something special, hopeful, even meaningful in an industry that is profoundly broken. Read more >>

By Paul Gillin
First Published on www.btobonline.com  

A friend of mine manages an auto dealership, and he tells me about how his industry is being turned upside down. A decade ago, he says, customers would occasionally show up carrying printouts from Consumer Reports. Beginning about five years ago, nearly everyone started coming in clutching lists of specs and prices downloaded from the Web. Some knew more about the cars they were considering than his own salespeople did.  Read more >>