The Marketing Bureau


Specialist Marketing & Communications Resourecs

06

Sep

Economic Growth :: Whose Responsibility?


By Brian H Meredith

From the NZBusiness"Marketing Maestro" Archive
First published May 2011


Bill English recently announced the certainty of austerity measures being reflected in further significant downsizing of the public sector. Phil Goff responded with criticism of the government’s intentions, claiming it to be a result of the government’s failure to stimulate the economy.
 Read more >>

Comments

Let us know your thoughts
Captcha Image

26

Apr

CSR Progress Being Curbed....


....By Budget Constraints and Cost Fears

by Cath Everett
First Published on
www.mycustomer.com

Although corporate social responsibility activities can help to attract and retain customers and boost profitability, short-term budgetary constraints and cost fears are acting as a break on fulfilling objectives. Read more >>

Comments

Let us know your thoughts
Captcha Image

28

Mar

Strategies for a Two-speed World


First Published on
knowledge@wharton

Manufacturers from developed nations have been capitalizing on the low labor costs of emerging economies for a long time. It's a familiar story: Product design happens in, say, the United States and manufacturing gets cranked out in Southeast Asia. Read more >>

Comments

Let us know your thoughts
Captcha Image

28

Mar

Why Most Product Launches Fail


by Joan Schneider and Julie Hall
First Published on hbr.org

As partners in a firm that specializes in product launches, we regularly get calls from entrepreneurs and brand managers seeking help with their “revolutionary” products. After listening politely, we ask about the research supporting their claims. The classic response? “We haven’t done the research yet, but we know anecdotally that it works and is totally safe.” We’ve been fielding these calls for so long that we can often tell from one conversation whether the launch will succeed. Read more >>

Comments

Let us know your thoughts
Captcha Image