The Marketing Bureau


Specialist Marketing & Communications Resourecs

24

Mar

Short-Termism = Short Sighted


By Brian H Meredith

From the NZBusiness Magazine"Marketing Maestro" Archive
First published March 2006


Short termism is short sighted and is destroying shareholder value. At best it drives sub optimal business performance and, at worst, it destroys businesses. Read more >>

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16

Mar

Marketing Isn’t War, Its Management


By Nicholas Watkiss


There have been a number of books in recent years suggesting that successful business is like warfare, e.g.  Mark McNeilly’s “Sun Tzu and the Art of Business,” and likening business leaders to successful generals. But while both business and warfare require leadership, the type of leadership required is very different. Leadership in battle takes place in extreme conditions, but leadership in business and commerce is not a life or death struggle. Read more >>

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10

Mar

Strategy Distraction: An S&M Epidemic!


First Published on
www.gtms-inc.com

As many of you know, we are passionate supporters of strategic planning. We believe your sales and marketing success depends on it. We believe in a well-built strategy that tightly integrates the sales and marketing process and consistently communicates a company's position (who you are, what you do, and why you) in your market. And, we believe a strategy based on the knowledge your target market is not everyone, your product/service does not do everything, and you do have competition will win every time—especially when executed flawlessly, consistently, and as planned.  Read more >>

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04

Feb

The Pope And Internet Marketing


By Mitch Wagner,
Editor in Chief  The CMO Site


Old institutions can be slow to embrace new technology, and there are few institutions older than the Roman Catholic Church. So a recent message from Pope Benedict XVI was surprising for its nuance and insight into the Internet and social media. And the Pope's message is relevant to marketers.    Read more >>

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