The Marketing Bureau


Specialist Marketing & Communications Resourecs

26

Jan

Shared Value Proposition


Professor Michael Porter - Harvard Business School
Puts New Emphasis on Responsible Business Practices

First Published on
www.workforce.com

With companies looking to rebound in 2011, a current Harvard Business Review article, titled “The Big Idea: Creating Shared Value,” suggests that corporate responsibility could be a boon, not a burden, for organizations seeking long-term growth. Read more >>

Comments

Let us know your thoughts
Captcha Image

25

Jan

Find the Revolution Before It Finds You


A Blog Post by Bill Taylor
on
hbr.org

Ray Davis, president and CEO of Umpqua Holdings, is one of my favorite CEOs. That's not because he's brash, colorful, or combative — he's none of those things. But over the last 16 years, he's done something few leaders ever do. He's figured out how to stay ahead of the transformations in technology, markets, and culture that have shaken his competitors in the financial-services world, and built a brand that stands for something special, hopeful, even meaningful in an industry that is profoundly broken. Read more >>

Comments

Let us know your thoughts
Captcha Image

07

Dec

Rules of Engagement Have Changed


By Paul Gillin
First Published on www.btobonline.com  

A friend of mine manages an auto dealership, and he tells me about how his industry is being turned upside down. A decade ago, he says, customers would occasionally show up carrying printouts from Consumer Reports. Beginning about five years ago, nearly everyone started coming in clutching lists of specs and prices downloaded from the Web. Some knew more about the cars they were considering than his own salespeople did.  Read more >>

Comments

Let us know your thoughts
Captcha Image

07

Dec

5 Predictions For 2011


By Sam Barnett
First Published on www.imediaconnection.com


It won't be just William and Kate tying the knot next year, display advertising will begin to see growth through smarter ways of harnessing data and creating relevant ads, creating a happier and profitable union between brands and consumers.  Read more >>

Comments

Let us know your thoughts
Captcha Image