The Marketing Bureau

The 7 Questions to Ask
by Robert Simons
First Published on hbr.org 

An economic downturn can quickly expose the shortcomings of your business strategy. But can you identify its weak points in good times as well? And can you focus on those weak points that really matter? Read more >>

Six Best-Practices For Improvement  
by Laura Patterson
First Published on www.marketingprofs.com

Your sales and marketing organizations are the most critical links to customers. Having well-oiled sales and marketing machines that work well together can make all the difference in successfully addressing revenue and growth. Read more >>

by David Meerman Scott
First Published on www.marketingprofs.com

In a world where speed and agility are essential to success, most organizations still operate slowly and deliberately, cementing each step months in advance, responding to new developments with careful but time-consuming processes. Read more >>

Difficult Business Environments Can Offer Rich Opportunities To Entrepreneurs.
by Bhaskar Chakravorti  
First Published on hbr.org

Jonathan Bush saw the opportunity to dramatically change how obstetrics practices function. He and his partner set out to build a medical business whose objective was to incorporate both traditional and holistic care options for mothers-to-be. Their aspirations were grand, and demand for their services rapidly grew. But when reliance on slow-paying insurers strapped the practice for cash, Bush’s vision got tangled in red tape. Read more >>