The Marketing Bureau

Some Further Insight Into TME (Total Marketing Effect)

By Brian H Meredith
From the NZBusiness"Marketing Maestro" Archive
First published February 2012

I was recently interviewed on TVNZ News at 8 concerning the effect that the Qantas grounding was likely to have on the Qantas brand.It will be significant because Qantas have ridden roughshod over their customers needs I opined.  Read more >>

By Brian H Meredith
From the NZBusiness Magazine "Marketing Maestro" Archive.
First published July 2003

Got any idea how much coffee there’s supposed to be in a latté? A double shot, that’s how much - 20 grams of coffee. Now, call me a Jaffa if you like (but you’d be wrong – I’m a Londoner now resident in Nelson) but my beverage of choice in the morning is, in fact, a latté – a classic, expertly prepared latté with its full ration of 20 grams of properly sourced, carefully stored and expertly ground and intricately prepared coffee. And how often can I get my hands on and my lips around a cup, glass or bowl of this liquid of the gods? All too rarely, that’s how often.  Read more >>

By Brian H Meredith
From the NZBusiness Magazine "Marketing Maestro" Archive.
First published March 2009

I had arrived at Dunedin Airport on only my second day back at work following a long summer break. My alarm had gone off at 4.45am to give me time to catch the 7.15 flight from Auckland. I have a car and an apartment in Dunedin so the, often, weekly commute is relatively painless. But this week was different. My Dunedin car, in the airport car park, had a flat battery.

Bugger. Read more >>

by Brian H Meredith

The Telecom saga of recent times is a text book example of how a Brand can be seriously damaged by a series of unplanned behaviours. Read more >>