Study Reveals “World’s Most Valuable Audience” for Marketers
First Published on mycustomer.com
What group of consumers are most engaged with advertising and who you should market to most? Read more >>
By Ariel Geifman
First Published on www.imediaconnection.com
While everybody buys toothpaste, and so many of us fly, drink sodas and buy car insurance, I never had to buy project management software or a computer backup system and I don’t get excited by servers with 99.9% reliability. I am simply not the right kind of audience for these products and services. Still, I often stumble across these ads and promotions which have absolutely zero chance of influencing any purchasing decision.
This needs to stop. Read more >>