The Marketing Bureau

Basic Definitions for Advertising, Marketing, Promotion, Public Relations and Publicity, and Sales

We came across the following item on some basic marketing and marketing related definitions that we thought was worth sharing with you. Whilst we might get a bit picky on some of the finer points of these definitions, they are, in our view, fundamentally sound and may well prove helpful to some who struggle with these concepts. Read more >>

First Published on www.marketingprofs.com

Spain and the Netherlands may have been the World Cup finalists but official World Cup advertisers in the US and UK also scored big with TV viewers during the first half of the tournament and their ads outperformed those of non-sponsors, according to Nielsen. Read more >>

Shout It From The Rooftops? I Don’t Think So!

It might just be that I am an ageing, grumpy old bugger. It might just be my imagination It might just be something wrong with my television Or it might not be any of those things Read more >>

First Published on www.marketingmag.co.uk 

Nike has been linked to the World Cup more than any of the tournament's official sponsors, despite not being an official sponsor of the event, due to a successful TV campaign, according to a new report.  Read more >>