The Marketing Bureau

by Mitch Joel
First Published on hbr.org  

What if your ideas didn't matter? For senior marketers, it is a very humbling thought. What if your ideas, your thoughts and even your experience as a trained marketing professional didn't amount to a hill of beans in terms of the brand's actual advertising performance? What if everything you have been bringing to the table could be debunked with a simple multivariate testing regimen? What if, in short, what your company really needs is not a marketer, but a data scientist?  Read more >>

By Neil Davey
First Published on mycustomer.com

Earlier this week Facebook announced that it is trialling the expansion of its ad targeting system, in the social network’s latest effort to build out its advertising business - and some are pretty peeved by its decision, even going so far as to suggest the social network should expect a user backlash. Read more >>

By Danyl Bosomworth
First Published on mycustomer.com

I recently attended Seth Godin's presentation around his new book, the The Icarus Deception, a Penguin Live event. I've been meaning to sit down and consider what I learned from it so that I could share it, so here are my key learnings from the man himself.... Read more >>

by Claire Hutchings
First Published on imediaconnection.com

United Kingdom - I wrote a post recently on the iD Experiential blog about how many brands have been trying something a little different this Christmas to interact with consumers in the hope that they can build longer-term relationships with them. Read more >>