The Marketing Bureau

For 2012
By Mike Frey
First Published on www.thecustomercollective.com

While many things will happen in 2012 here are 7 that I think we’ll see and in some cases I really hope we’ll see. Read more >>

by Nicola Clark
First Published on www.marketingmagazine.co.uk

United Kingdom - Budgets may have been the main issue in the spotlight, but a good few brands still managed to mess up in spectacular style in 2011, writes Nicola Clark. Read more >>

By Steven Howard
First Published in “Monday Morning Marketing Memo #257”

At the start of the year I shared with Monday Morning Marketing Memo readers the 11 major marketing trends that required the greatest attention of both small business owners and large corporate marketers. These were the ones, I suggested, that you needed to focus on and not let other faddish topics distract you.  Read more >>

Heinz Turns Facebook Flub Into Engagement Flurry
By Christopher Heine 
First Published on www.clickz.com

United States - Heinz has increased its Facebook likes by 40,000 since telling the New York Times three weeks ago that it would exclusively sell a new product for a limited time on the social site. For social media marketers, it seemed like a brilliant play. But then a major hiccup ensued earlier this week. Read more >>