The Marketing Bureau

by Brian H Meredith

Just got a call from Yellow Online (www.yellow.co.nz) where we (The Marketing Bureau Ltd) have had a Gold Listing for several years now. Bottom line was an attempt to double our monthly online advertising cost. Read more >>

In a small or medium sized business where resource can be scant and expertise limited, marketing is often avoided as a concept that is best suited to the corporates. In reality, marketing is a vital concept, philosophy and practice in any business of any type or size. The following 10 Tips are not the complete picture but should get you thinking about some of the things that really do matter in your business.

First Published on www.marketingsurvivalkit.com Read more >>

Will Ban Agencies Guilty of "Inappropriate" Marketing to Children

LONDON - Conservative Party leader David Cameron is to ban agencies found guilty of "inappropriate" marketing to children from bidding for Government COI contracts for three years, if his party wins the forthcoming general election.

First published on www.marketingmagazine.co.uk  Read more >>

A 12 Step Guide.
Are you facing increasing pressure from your leadership team to justify your marketing decisions? Most marketers can no longer afford to make decisions based on intuition or gut feel. Today, making good decisions requires data. Data and technology enable marketers to act and react.

First Published on www.marketingprofs.com Read more >>