First Published on www.marketingprofs.com
Spain and the Netherlands may have been the World Cup finalists but official World Cup advertisers in the US and UK also scored big with TV viewers during the first half of the tournament and their ads outperformed those of non-sponsors, according to Nielsen. Read more >>
12
Jul
World Cup Sponsors' Ads Score Big
14
Jun
Meredith's Musings #4
Shout It From The Rooftops? I Don’t Think So!
It might just be that I am an ageing, grumpy old bugger. It might just be my imagination It might just be something wrong with my television Or it might not be any of those things Read more >>
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Jun
Nike Ad Steals Adidas' World Cup Thunder
First Published on www.marketingmag.co.uk
Nike has been linked to the World Cup more than any of the tournament's official sponsors, despite not being an official sponsor of the event, due to a successful TV campaign, according to a new report. Read more >>
Comments
Post has no comments.09
Jun
Global Online Advertising to Rise 12.4 percent
New York—Worldwide online advertising is expected to rise 12.4% this year to $61 billion, according to a new report from MagnaGlobal, the forecasting unit of advertising holding company Interpublic Group of Cos. Read more >>
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