The Marketing Bureau

By Mitch Wagner
First Published on The CMO Site

Facebook this week introduced broad changes that will have significant ramifications for the way marketers can use the platform to reach customers. Here's what to look out for. Read more >>

By Brian Flook
First Published on www.imediaconnection.com

When Johannes Gutenberg, a simple goldsmith and businessman from a small mining town known as Mainz, Germany, invented his printing press, he probably had no idea about the ramifications of his invention. The printed word wasn't new. His Gutenberg Bible wasn't even the first book ever printed using moveable type. The Chinese are believed to have done it nearly 400 years earlier. So why all the hype?  Read more >>

One Writer's Perspective
By Joe Love
First Published on www.newsletterwritingtips.com

We are living today in the Information Age where success and achievement depend on, not who you know, but how much you know. People today don’t want to be sold. They want information that will help achieve success in their personal and business life. People want and need information about their industry, competition, and new products and services. Read more >>

...(er, Busy Execs)
By Steve Tobak
First Published on BNET

Everybody’s buzzing about social media. Unfortunately, you’ve got a real job running finance, marketing, sales, or a whole damn company, which means you’ve got zero time to figure out how it fits into your business, organization, whatever, right? Read more >>