by Belle Kwan
First Published on www.marketingmag.com.au
Australia - Do advertisements work for you? When you flip through your weekend paper, do spot red callouts screaming big promotions entice you to jump into the car and do some shopping at Woolies, Kmart or ALDI? Read more >>
13
Sep
Newspaper Ads Succeed in Effectiveness
09
Sep
Top Ways To Use QR Codes in Marketing
by Danyl Bosomworth
First Published on www.mycustomer.com
As Smart Phones and Smart Phone Apps increase in usage we’re seeing a lot more interest in how to use QR codes (also known as 2D barcodes or mobile tagging) as a part of the marketing mix.Late last year Nielsen predicted that smart phones will be the dominant device by the end of 2011, so there’s certainly a reason to be taking this area more seriously. Read more >>
Comments
Post has no comments.05
Sep
Tick tock - it's Mobile Economic Time
First Published on www.mycustomer.com
Brands must wake up to ‘Mobile Economic Time’ and deliver an optimised, secure mobile online customer experience or risk losing customers and damaging their brand, a new study has found. Read more >>
Comments
Post has no comments.14
Jun
The Perils of Vehicle Livery
By Brian H Meredith
From the NZBusiness"Marketing Maestro" Archive
First
published June 2011
I spend a lot of time driving on Auckland’s Northern Motorway and I am increasingly struck by the volume of unplanned marketing messages that are being sent on that highway on a daily basis. Read more >>
Comments
Great work Brian!! This should be forwarded to a few other well know companies! You have said it all! I believe we feel totally protected inside our vehicles and forget all about the company logo emblazoned on the outside of said vehicle! Keep up the fab
newsletters. Kate :)
newsletters. Kate :)
Just love reading your column each week, and had to read this being about signwritten vehicles - our speciality. Had a laugh, as I notice every signwritten vehicle as I drove around the North SHore & Hibisicus Coast and have thought the same thoughts many
times. Karen
times. Karen
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