By Michael Carney
This little tale demonstrates how advertising can shape an image - and
sometimes send the wrong messages to consumers ....! Read more >>
14
Jun
The Damage Advertising Can Do
02
Jun
Why Advertising Doesn’t Work
By Brian H Meredith
From the NZBusiness"Marketing Maestro" Archive
First
published February 2001
Ten years ago, Brian H Meredith had a bit of a rant about advertising. Has anything changed? "Not much" says Brian. What do you think?....
The vagaries of Magazine deadlines over the end of year period are such that I am writing this Column one day after the deadline for the February Issue – 18 December! And the Christmas advertising assault (for assault it surely is) is now in full flight (and has been for many weeks). Read more >>
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May
Marketers Driving Growth In Digital Video
by Cath Everett
First Published on www.mycustomer.com
United Kingdom - The digital video advertising sector is expected to grow by 22% this year as marketers start joining ad agencies in increasingly shifting expenditure away from TV commercials. Read more >>
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Apr
The Agency Is Dead. Long Live The Agency!
By Andrew Wilson
First Published on www.marketingmag.com.au
We
all recognise that consumers are savvier than ever. And those that aren’t –
well, they’ve probably got savvy friends influencing them more than ever. Read more >>
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