The Marketing Bureau

By Brian H Meredith
From the NZBusiness Magazine"Marketing Maestro" Archive.
First published July 2005

“Arresting the human intelligence for long enough to extract money from it” –a flawed definition of marketing that seems, nonetheless, to drive the actions of more than a few who seek to engage in what ought to be the honourable endeavour of trade Read more >>

by Sameer Suryakant Kulkarni
First Published on www.marketingprofs.com

Imagine this headline in an ad for a low-cost mobile phone, targeted at low-income consumers: "65000-color display will make your life as colourful as a rainbow and new sound technology will ensure clear sound." Does it work? Read more >>

Brian H Meredith writes....

My professional hopes as a marketing practitioner are big ones. But simple ones. And not new ones. And as an eternal optimist, I will hold my breath – but not indefinitely. Read more >>

First Published on www.marketingmag.com.au

Australia - In an average day, an Australian will be exposed to 300 advertising messages. Or is it 500? Or is it 1000? Whatever the number is, it will be higher now, with Woolworths Petrol announcing it will sell ad space on its petrol pumps. No, not on the bowsers, where we’ve seen TV ad screens popping up already, but on the actual pumps as well.  Read more >>