The Marketing Bureau

First Published on www.business.govt.nz

Here's a quick list of the ten most common marketing mistakes business owners make - plus tips for how to steer clear of them. Read more >>

According To Acxiom's Tim Suther
First Published on knowledge@wharton

Imagine for a moment that you moved to a new home located right next door to a train station. It's noisy at first. But after a while, you get used to the noise and barely notice it. That notion captures “exactly how consumers feel about marketing and advertising -- as if it's not even there," said Tim Suther, chief marketing officer of Acxiom, the world's largest processor of consumer data, at a recent Wharton Marketing Conference.  Read more >>

Brian H Meredith writes:

A few days ago I sat behind this vehicle at traffic lights - a black Ute and trailer.  Read more >>

A Blog Post by Tony Quin
First Published on www.imediaconnection.com

I was reminded today that all business has a secret desire to turn everything into a machine. Machines are good because they are predictable. You put steel in one end and out pops a car at the other end.   Read more >>